Boone Louis E <br/><br/>
Contemporary marketing 
Boone Louis E; Kurtz David L 
 - 3 
 - Illinois  Dryden Press           1980 
 - xx,536p  cm. 
 - Dryden Press Series in Marketing .
<br/><br/> Appendix: p 485-93; Glossary: p 494-516 
<br/><br/><label>ISBN: </label>003051391X 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, L7;M0