TY  - BOOK
AU  - Boone Louis E
AU  -  Kurtz David L
TI  - Contemporary marketing
T2  - Dryden Press Series in Marketing
SN  - 003051391X
U1  - X:51, L7;M0 
PY  - 1980///
CY  - Illinois
PB  - Dryden Press         
KW  - Marketing
N1  - Appendix: p 485-93; Glossary: p 494-516
ER  -