TY  - BOOK
AU  - Churchill Gilbert A
TI  - Marketing research:  Methodological foundations   
U1  - X:51b4, L6 
PY  - 1976///
CY  - Illinois
PB  - Dryden Press         
KW  - Marketing
N1  - Appendix: p 651-58; Glossary: p 659-71
ER  -