Peter J Paul <br/><br/>
Consumer behavior  Marketing strategy perspectives    
Peter J Paul; Olson Jerry C 
 - Illinois  Irwin            1987 
 - xvii,698p  cm. 
 - Irwin Series in Marketing .
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>0256031770 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumption Economics
<br/><br/><label>Dewey Class. No.: </label>X:1:(S:44), M7