TY  - BOOK
AU  - Hansen Harry L
TI  - Marketing:  Text, techniques and cases   
T2  - Business and Industrial Management: Low Priced Editions
U1  - X:51, J6;K7 
PY  - 1967///
CY  - Illinois
PB  - Irwin          
KW  - Marketing
N1  - Appendix: p 1008-14
ER  -