Kelley Eugene J <br/><br/>
Managerial marketing   Perspectives and viewpoints    
Kelley Eugene J; Lazer William 
 - 3 
 - Illinois  Irwin            1967 
 - xiii,764p  cm. 
<br/><br/> Bibliography at the end of each chapter 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, J8;K7;3