TY  - BOOK
AU  - Boyd Harper W
AU  -  Davis Robert T Ed.
TI  - Marketing management:  Casebook   
SN  - 0256018375
U1  - X:51-8, L6 
PY  - 1976///
CY  - Illinois
PB  - Irwin          
KW  - Marketing
N1  - Appendix chapterwise
ER  -