Cravens David W, and others <br/><br/>
Marketing decision making   Concepts and strategy    
Cravens David W, and others 
 - 2 
 - Illinois  Irwin            1980 
 - xv, 571p  cm. 
 - Irwin Series in Marketing ed by Gilbert A Churchill .
<br/><br/><label>ISBN: </label>0256023484 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, L6;MO