TY  - BOOK
AU  - Cravens David W, and others
TI  - Marketing decision making:  Concepts and strategy   
T2  - Irwin Series in Marketing ed by Gilbert A Churchill
SN  - 0256023484
U1  - X:51-8, L6;MO 
PY  - 1980///
CY  - Illinois
PB  - Irwin          
KW  - Marketing
ER  -