TY  - BOOK
AU  - Mccarthy Ejerome
TI  - Basic marketing :  A managerial approach   
U1  - X:51-8, K8;L1/TD3 
PY  - 1971///
CY  - Illinois
PB  - Irwin          
KW  - Marketing
N1  - Appendixes p 780-92
ER  -