Boyd Harper W, and others <br/><br/>
Marketing research   Text and cases    
Boyd Harper W, and others 
 - 6 
 - Illinois  Irwin            1985 
 - xv,836p.  cm. 
<br/><br/> Appendix: p 821-30 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, J6;M5/TD3