McCarthy E J, and others <br/><br/>
Readigns in basic marketing 
McCarthy E J, and others 
 - Rev Ed 
 - Illinois  Richard D Irwin          1978 
 - viii, 427p  cm. 
<br/><br/><label>ISBN: </label>0256020507 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51z7, L8