McCarthy E Jerome <br/><br/>
Essentials of marketing 
McCarthy E Jerome 
 - 2 
 - Illinois  Richard D Irwin          1982 
 - xvii,540p.  cm. 
 - Irwin Series in Marketing .
<br/><br/> Glossary: p 519-30 
<br/><br/><label>ISBN: </label>0256026483 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, L9;M2/TD3