Kassarjian Harlod H Perspectives in consumer behavior Kassarjian Harlod H; Robertson Thomas S - 2nd - Illinois Scott Foresman 1973 - xix,604p. cm. Bibliography chapterwise ISBN: 0673078361 Source: General Book Subjects--Topical Terms: Consumption Economics Dewey Class. No.: X:1:(S:44), L3/TD3