TY  - BOOK
AU  - Kotler Philip
TI  - Marketing management :  Analysis, planning, implementation & control.   
SN  - 0876926847
U1  - X:51-8.N6, K7;N1/TD3 
PY  - 1991///
CY  - India
PB  - Prentice-Hall          
KW  - Marketing
ER  -