TY  - BOOK
AU  - Dillon William R, and others
TI  - Marketing research in a marketing environment
SN  - 0256079773
U1  - X:51b4, N0 
PY  - 1990///
CY  - Irwin
PB  - Homewood          
KW  - Marketing
N1  - Appendix: p 811-19; Glossary: p 820-37
ER  -