TY  - BOOK
AU  - Mallen Bruce
TI  - Principles of marketing channel management:  Intero   
SN  - 066900985
U1  - X:51, K7 
PY  - 1977///
CY  - Lexington
PB  - Lexington          
KW  - Marketing
N1  - Bibliography: p 333-336
ER  -