TY  - BOOK
AU  - Gorchels Linda
TI  - Product manager's handbook
SN  - 0844236691
U1  - X:511-8, N6 
PY  - 1996///
CY  - Lincolnwood
PB  - N T C Business Books      
KW  - Marketing
N1  - Bibliography chapterwise; Glossary : p 255-60
ER  -