TY  - BOOK
AU  - Skinner R N
TI  - Launching new products in competitive markets
T2  - Casseli Associated Business Programme Marketing Library
SN  - 0 304 29082 3
U1  - X:51b4, L2 
PY  - 1972///
CY  - Lodon
PB  - Associated Business Programme        
KW  - Marketing
ER  -