Percy Larry <br/><br/>
Strategies for implementing integrated marketing 
Percy Larry 
 - Loncolnwood  NTC Business Book          1997 
 - xi, 241p.  cm. 
 - American Marketing Association .
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Relation Management
<br/><br/><label>Dewey Class. No.: </label>X:8N91, N7