Wills Gordon <br/><br/>
Exploration in marketing thought 
Wills Gordon 
 - London  Bradford University Press          1971 
 - xxv,390p  cm. 
<br/><br/> Bibliography at the end of each chapter; Appendix: p 367-82 
<br/><br/><label>ISBN: </label>0.258.96779.X 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51v, L1