TY  - BOOK
AU  - Wills Gordon
TI  - Exploration in marketing thought
SN  - 0.258.96779.X
U1  - X:51v, L1 
PY  - 1971///
CY  - London
PB  - Bradford University Press        
KW  - Marketing
N1  - Bibliography at the end of each chapter; Appendix: p 367-82
ER  -