TY  - BOOK
AU  - Lovell Mark
AU  -  Potter Jack
TI  - Assessing the effectivenes of advertising
SN  - 0 220 69730 2
U1  - X:513, L5 
PY  - 1975///
CY  - London
PB  - Business Booka         
KW  - Advertising
N1  - Bibliography:p  273-275
ER  -