TY  - BOOK
AU  - Spence W R
TI  - Innovation :  The communication of change in ideas,   
U1  - X:8N910gF, N4 
PY  - 1994///
CY  - London
PB  - Chapman and Hill UK       
KW  - Public Relation Management
N1  - Bib chapterwise and P 239-43
ER  -