Albaum Gerald <br/><br/>
Scientific marketing research 
Albaum Gerald; Venkatesan M Ed. 
 - London  Collier Macmillan           1971 
 - xiv,415p  cm. 
<br/><br/> Bibliography at the end of each chapter 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, L1