TY  - BOOK
AU  - Albaum Gerald
AU  -  Venkatesan M Ed.
TI  - Scientific marketing research
U1  - X:51b4, L1 
PY  - 1971///
CY  - London
PB  - Collier Macmillan         
KW  - Marketing
N1  - Bibliography at the end of each chapter
ER  -