Midgley David F <br/><br/>
Innovation and new product marketing 
Midgley David F 
 - London  Croom Helm           1977 
 - 296p  cm. 
<br/><br/> Bibliography p 281-90 
<br/><br/><label>ISBN: </label>0856642606 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-89p, L7