TY  - BOOK
AU  - Midgley David F
TI  - Innovation and new product marketing
SN  - 0856642606
U1  - X:51-89p, L7 
PY  - 1977///
CY  - London
PB  - Croom Helm         
KW  - Marketing
N1  - Bibliography p 281-90
ER  -