TY  - BOOK
AU  - Piercy Migel
AU  -  Evans Martin
TI  - Managing marketing information
SN  - 0709920253
U1  - X:51:(D6,9(B), M3 
PY  - 1993///
CY  - London
PB  - Crooom Helm         
KW  - Marketing IRT Computer Science
N1  - Bibliography chapterwise
ER  -