TY  - BOOK
AU  - Greensted C S, and others
TI  - Essentials of statistics in marketing
T2  - Institute of Marketing, Publication
SN  - 434 90885 1
U1  - X:51:(B28), L4 
PY  - 1974///
CY  - London
PB  - Heinemann          
KW  - Marketing IRT Mathematics
N1  - Bibliography p 243-45; Appendix p 226-42
ER  -