McDonald Malcolm H B <br/><br/>
How to sell a service    Guidelines for effective s    
McDonald Malcolm H B; Leppard John 
 - London  Heinemann U K          1986 
 - 149p.  cm. 
 - Mareketing Series .
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Industry
<br/><br/><label>Dewey Class. No.: </label>X9(Y):51, M6