TY  - BOOK
AU  - McDonald Malcolm H B
AU  -  Leppard John
TI  - How to sell a service :  Guidelines for effective s   
T2  - Mareketing Series
U1  - X9(Y):51, M6 
PY  - 1986///
CY  - London
PB  - Heinemann U K        
KW  - Service Industry
ER  -