Arpi Bo <br/><br/>
Planning and control through marketing research. T 
Arpi Bo 
 - London  Hutchinson            1970 
 - 249p  cm. 
<br/><br/> Bibliography: p 233-40; Glossary: p 241-49 
<br/><br/><label>ISBN: </label>009111100 5 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, L0