Wills Gordon <br/><br/>
Strategic issues in marketing 
Wills Gordon 
 - London  International Textbook           1974 
 - xi, 239p  cm. 
<br/><br/> Bibliography chapterwise; Appendix p 231-39 
<br/><br/><label>ISBN: </label>0 7002 0243 9 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, L4