TY  - BOOK
AU  - Wills Gordon
TI  - Strategic issues in marketing
SN  - 0 7002 0243 9
U1  - X:51-8, L4 
PY  - 1974///
CY  - London
PB  - International Textbook         
KW  - Marketing
N1  - Bibliography chapterwise; Appendix p 231-39
ER  -