Stone Merlin, and others <br/><br/>
Consumer insight    How to use data and market research to get closer to your coutomer    
Stone Merlin, and others 
 - London  Kegan Page           2005 
 - xv,288p.  cm. 
 - Market Research in Practice Series .
<br/><br/> Appendix: p266-286 
<br/><br/><label>ISBN: </label>0749444479 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumption Management
<br/><br/><label>Dewey Class. No.: </label>X:1-8, P5