TY  - BOOK
AU  - Stone Merlin, and others
TI  - Consumer insight :  How to use data and market research to get closer to your coutomer   
T2  - Market Research in Practice Series
SN  - 0749444479
U1  - X:1-8, P5 
PY  - 2005///
CY  - London
PB  - Kegan Page         
KW  - Consumption Management
N1  - Appendix: p266-286
ER  -