TY  - BOOK
AU  - Dunmore Michael
TI  - Inside-out marketing:  How to create an internal ma   
SN  - 07494 3663 8
U1  - X:51-8, P2 
PY  - 2002///
CY  - London
PB  - Kogan Page         
KW  - Marketing Management
N1  - Bibliography chapterwise
ER  -