LePla F Joseph, and others <br/><br/>
Brand driven   The route to integrated branding thr    
LePla F Joseph, and others 
 - London  Kogan Page           2003 
 - xiv,334p  cm. 
<br/><br/> Glossary: P 317-21 
<br/><br/><label>ISBN: </label>0749437979 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Dewey Class. No.: </label>X:511-8, P3