TY  - BOOK
AU  - LePla F Joseph, and others
TI  - Brand driven:  The route to integrated branding thr   
SN  - 0749437979
U1  - X:511-8, P3 
PY  - 2003///
CY  - London
PB  - Kogan Page         
N1  - Glossary: P 317-21
ER  -