TY  - BOOK
AU  - Ryan Christopher
TI  - Master marketer:  How to combine tried and tested technique with the latest idea   
SN  - 0 7494 1233 X
U1  - X:51, N4 
PY  - 1994///
CY  - London
PB  - Kogan Page         
KW  - Marketing
N1  - Glossary: p 539-44
ER  -