TY  - BOOK
AU  - McCorkell Graemea
TI  - Direct and database marketing
SN  - 0 7494 1952 0
U1  - X:51:(D6,9(B), N7 
PY  - 1997///
CY  - London
PB  - Kogan Page         
N1  - Bibliography: P 307
ER  -