Du Plessis Erik <br/><br/>
Branded mind   What neuroscience really tells us about the puzzle of the brain and the brand    
Du Plessis Erik 
 - London  Kogan Page           2011 
 - xvii, 251p  cm. 
<br/><br/> Bibliography: P 245-46 
<br/><br/><label>ISBN: </label>9780749461256  760.75 
<br/><br/><label>Source: </label> 122, 11/01/2012, Better Book Service  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51-8(S), Q1