TY  - BOOK
AU  - Du Plessis Erik
TI  - Branded mind:  What neuroscience really tells us about the puzzle of the brain and the brand   
SN  - 9780749461256
U1  - X:51-8(S), Q1 
PY  - 2011///
CY  - London
PB  - Kogan Page         
KW  - Commerce
N1  - Bibliography: P 245-46
ER  -