TY  - BOOK
AU  - Birn Robin J
TI  - Effective use of market research
T2  - Market Research in Practice
SN  - 0 7494 4321 9
U1  - X:51b4, P4 
PY  - 2004///
CY  - London
PB  - Kogan Page India        
KW  - Marketing
N1  - Appendix P 194-216; Glossary P 217-21
ER  -