TY  - BOOK
AU  - Kelley Larry D
AU  -  Jugenheimer Donald W
TI  - Advertising media planning: A brand management app   
SN  - 0765613093
U1  - X:513-8, P4 
PY  - 2004///
CY  - London
PB  - M E Sharpe        
KW  - Advertising
ER  -