Jefkins Frank <br/><br/>
Public relations for marketing management 
Jefkins Frank 
 - London  Macmillan            1978 
 - x, 182p  cm. 
 - Macmillan Studies in Marketing Management .
<br/><br/><label>ISBN: </label>0333232445 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, L8