TY  - BOOK
AU  - Wilson R M S Ed.
TI  - Financial dimensions of marketing :  A source book   
T2  - Institute of Cost and Management Accountant Publication
U1  - X:51-8C, M1.1-M1.2 
PY  - 1981///
CY  - London
PB  - Macmillan          
KW  - Marketing
ER  -