Bureau J R <br/><br/>
Brand management   Planning and control    

 - London  Macmillan            1981 
 - xiii, 250p  cm. 
<br/><br/> Bibliography p 244-45; Glossary p 237-43 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, M1