Baker Michael J <br/><br/>
Marketing   An introductory text    
Baker Michael J 
 - 8 
 - London  Macmillan            1991 
 - xxiii,646p  cm. 
<br/><br/> Bibliography chapterwise & p 625-38 
<br/><br/><label>ISBN: </label>0333556852 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, L4;N1